November 04, 2009
Will Obama Ever Become President?
by John Tantillo
One year after Barack Obama won the election, millions of voters are still waiting for the candidate they voted for and believed in, to show up and get to work.
Folks, we’re at the one year mark. It’s been exactly a year since Barack Obama was elected president and the question must be asked: How is Brand Obama doing?
Take a look through the marketing lens and you’ll see that there are really two brands that make up today’s Brand Obama: Obama the candidate and Obama the president.
Even though the election is long over, Obama the candidate is still hanging around. His promise and influence might be waning fast, but we find traces of him all over the White House. More important, many voters are still assuming that he is bound to show up sooner or later and take full command.
Meanwhile, Obama the president has not really arrived. Barack Obama has not transitioned into the White House. Even his staunchest supporters don’t really feel like the man in the oval office is the change they have been waiting for.
After all, Obama the president is so unlike Obama the candidate. Where Obama the candidate was bold, fresh and new; Obama the president seems like a big helping of big-government Democratic leftovers served cold. This is a dish virtually none of the electorate wants to eat and no one voted for.