RICK SANTORUM followed a clever, emotional strategy to political resurrection – WaPo

By at April 11, 2012 | 12:15 am | Print

RICK SANTORUM followed a clever, emotional strategy to political resurrection – WaPo

Rick Santorum’s journey did not take him to the White House. But it represented a stunning turnaround for the former senator from Pennsylvania, who rose from being a political castoff to reshape the Republican presidential race and resurrect his political fortunes.

Virtually no other candidate began the campaign from a lower perch. Santorum was a social conservative in a race expected to center on the economy. He was famous for his hard-edged brand of conservatism, especially his remarks on homosexuality, and for losing his Senate seat by an embarrassing 18 points in 2006. He was so discounted that he struggled to get the attention of debate moderators.

Yet Santorum outlasted most of his competition, winning the Iowa caucuses and contests in 10 other states — a historic feat for an upstart badly outgunned by the front-runner, Mitt Romney, who raised $74 million, more than four times Santorum’s $15.6 million. Ralph Reed, founder of the conservative Faith and Freedom Coalition, called the achievement “remarkable.”

“He got into the race with virtually no endorsements, very little money, and he was an asterisk in the polls,” Reed said. “And he ends the race having won 11 states and over 3 million votes, which is the most since any insurgent conservative candidate since Reagan.”

Santorum’s decision Tuesday to suspend his campaign was a concession to the reality that Romney, who has won 660 convention delegates to Santorum’s 281, had accumulated a virtually insurmountable lead, and that he risked losing much of the cachet he had built up by staying in the race too long and becoming a spoiler.

via Santorum followed a clever, emotional strategy to political resurrection – The Washington Post.

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