By Alicia Mundy, July 25, 2012 –
Republican presidential candidate, former Massachusetts Gov. Mitt Romney addresses the 2012 Republican Presidential Candidates Forum hosted by the Republican Jewish Coalition, in December in Washington.
By the time Mitt Romney meets with Israel’s leaders on Sunday, the Republican Jewish Coalition will have kicked off an unprecedented political campaign back in the U.S. to pick off Jewish American voters in traditional Democratic strongholds in three battleground states.
The size and scope of the movement goes beyond the RJC’s previous outreach efforts in 2000 and 2004, and involves some $6.5 million, according to people helping plan the launch. According to those involved, including former George W. Bush press secretary Ari Fleischer, the group will reach out to narrowly targeted sections of cities and counties in Ohio, Pennsylvania, and Florida, where, by RJC polling calculations, a slight shift in votes could affect those swing states that are so important to Democratic President Barack Obama’s re-election.
The ambitious campaign is based on a theme that, according to Mr. Fleischer and RJC Executive Director Matt Brooks, Jewish Republicans have been hearing from their Democratic friends and relatives since the 2008 election called “My Buyer’s Remorse.” The project includes television ads involving “testimonials” by Jewish Americans who have turned away from Mr. Obama because of policies they see as anti-Israel.