By LAWRENCE KUDLOW, Special to the Sun | September 25, 2012
One of the reasons Mitt Romney and the GOP failed to get a convention bounce was their inability to talk tax cuts, economic growth, and jobs. In his 45-minute convention speech, Governor Romney spent 200 words on the economy, with no mention of tax cuts. It was the same for his running mate Paul Ryan: no mention of tax cuts at the convention.
Messrs. Romney and Ryan didn’t talk tax cuts leading up to the convention, and they didn’t in the weeks that followed. This has hurt them in the polls. They haven’t connected the dots between President Obama’s anemic economy and the Romney-Ryan solution to improve it.
But, all of a sudden, there may have been an “aha” moment. In a 60 Minutes interview this past Sunday, Romney did mention tax cuts, and take-home pay, too. Whoa.
“Take-home pay” is an old Reagan line. The Gipper appealed to middle-class voters who clearly understood that if you keep more of what you earn, and your take-home pay goes up, that’s the benefit of a tax cut.