By Dick Morris –
Originally, the Romney and Obama campaigns chose the swing states on which they should focus by comparing election results from previous years and figuring out which were most likely or least likely to vote for each candidate. The result was a consensus that North Carolina, Florida, Virginia, Ohio, New Hampshire, Nevada and Colorado were the most likely to swing one way or the other.
As a result of this analysis, the two campaigns have dumped an unbelievable amount of money into advertising in these “battleground” states and have largely ignored the rest of the country. Voters in these states have been deluged with ads — particularly negative ads — at a level of intensity unparalleled in political history.
These ads have created their own dynamic. States that were once borderline between the two parties have reacted to the advertising and partisan loyalties have firmed up.
Particularly, the Obama anti-Romney ads have besmirched the Republican candidate’s image and made it harder for him to win votes in some of the swing states.